MRB-56045 - USA (Pennsylvania) - Marketing and Graphic Design Services - Deadline August 24,2026

(1) Vendor needs to provide marketing and graphic design services. – Provide full–service support, including strategic planning, creative development, media planning and buying, content creation, influencer engagement, digital and interactive support, and performance reporting.– Strategic Planning & Account Leadership• Serve as the primary strategic marketing partner and central point of coordination.• Develop an annual marketing and communications plan aligned to PHL priorities.• Provide campaign strategy, messaging frameworks, and channel recommendations.• Lead quarterly planning sessions and ongoing optimization discussions.• Coordinate across internal stakeholders and external partners as needed.– Creative Development & Design• Develop creative concepts and executions across digital, print, out–of–home, broadcast, social, and in–terminal environments.• Ensure all creative aligns with agency brand standards and accessibility requirements.• Produce creative assets at scale, including static, motion, and video formats.• Refresh and evolve creative to maintain relevance and effectiveness.– Content Creation• Plan and produce original content that supports awareness, engagement, and revenue goals.• Develop editorial calendars and content themes.• Produce photography, video, copywriting, and storytelling assets.• Support real–time, event–based, and seasonal content needs.– Media Planning, Buying & Optimization• Develop integrated media plans aligned to campaign objectives and target audiences.• Execute media buys across paid social, display, programmatic, search, CTV/OTT, audio, out–of–home, and other relevant channels.• Optimize media performance through testing, pacing, and creative rotation.• Coordinate airport–owned, partner, and third–party media placements where applicable.– Influencer Strategy & Activation• Identify, vet, and manage influencers aligned to campaign objectives and brand values.• Develop influencer concepts, briefs, and content guidelines.• Coordinate content production, approvals, and usage rights.• Support amplification of influencer content through paid media.– Digital & Interactive Support• Support campaign microsites, landing pages, and digital experiences.• Provide creative and UX support for interactive elements.• Develop assets for digital signage and emerging platforms.(2) All the questions must be submitted no later than August 6, 2026.(3) An optional pre–proposal meeting will be held on July 30, 2026.