MRB-57741 - USA (Florida) - Public Relations Services - Deadline October 23,2026

(1) Vendor needs to provide public relations services to help serve as the external public relations and strategic communications partner.– The primary role is to amplify existing strategy, research, expertise, programs and industry relationships through earned media, thought leadership, strategic visibility and reputation building.1. National and International Earned Media: – Develop and execute proactive and reactive media relations across national, international and high–value trade outlets, with emphasis on cruise and travel, business and workforce, higher education, hospitality, and relevant mainstream media.2. Research Amplification and Thought Leadership: – Agency will develop and own its research and intellectual content. The firm will identify media relevance, help translate findings into compelling external narratives, develop launch strategies, and pursue interviews, coverage, podcasts, by lines and broadcast opportunities.3. Strategic Speaking and Visibility: – Identify and pursue meaningful keynote, panel, conference, podcast and other external thought–leadership opportunities.4. Search and Generative AI Discoverability: – Incorporate search and generative–AI visibility into the earned–media strategy, prioritizing authoritative outlets and backlinks that strengthen digital discoverability.