MRB-55505 - USA (Massachusetts) - Branding Service - Deadline July 21,2026

(1) Vendor needs to provide branding service. • Strategic, highly creative firm to lead a branding and marketing effort.• Create a plan for the city and community partners to implement a multi–channel, integrated destination and economic development marketing and advertising campaign• Develop a concise campaign messaging framework• Translate brand positioning into plain–language messaging for public use• Ensure messaging is adaptable across digital, print, and in–person applications• Develop and execute a targeted digital media strategy aligned with campaign objectives• Manage paid placements across digital platforms• Deploy a targeted digital campaign to amplify storytelling content• Optimize campaign performance over the activation period• Social–ready and print–adaptable formats• City banners with new logo• Social media templates