Property-Based/Business Improvement District Formation Consultant Services

The City of Santa Cruz (“City”) is considering proposals from firms specializing in the formation of Property- Based Improvement District (“PBID”) and Business Improvement District (“BID”) for the Midtown commercial district and analysis of potential district formation for the Westside commercial district. Proposers are encouraged to review the City of Santa Cruz’s Economic Development Strategy (Appendix A), Eastside Business Area Improvement Plan (Appendix B) , and City of Santa Cruz General Plan (Appendix C) as background information. The project areas are highlighted in yellow boxes in the map attached as Appendix D. The project will be divided into three primary phases and an optional phase four: Phase 1 includes the initial assessment of feasibility for creating the PBID/BID for the Midtown commercial district Phase 2 includes the analytical work required for reviewing and understanding the services, budget development, businesses/properties to be assessed, and quantifying the general and special benefits for the Midtown Business District. Phase 3 includes the legal process to establish the PBID/BID for the Midtown Business District. Optional Phase 4: pre-feasibility data collection and analysis for the Westside commercial district. Phases 2-3 are contingent on successful completion and notice to proceed based on the results of Phase 1. Phase 4 is contingent on budget evaluation.