MRB-56103 - USA (Virginia) - Public Education Media Campaign Service - Deadline August 18,2026

(1) Vendor needs to provide public education media campaign service.– Develop and implement a state–wide, targeted public education campaign(s) that (i) Highlights the ways purchasing marijuana and marijuana products from or cultivated and processed by licensees supports farmers, small business, and community reinvestment.(ii) Educates consumers on how to recognize licensed retail marijuana stores and microbusinesses.(iii) Informs consumers about responsible marijuana consumption and health risks and other dangers associated with marijuana consumption.– A legal and regulated cannabis market gives consumers access to tested products from a transparent and local supply chain and supports communities, including those that have been disproportionately affected by cannabis prohibition, through tax revenue, reinvestment programs, and robust public health protections.– Public education as the adult–use cannabis marketplace develops and grows.– Educate consumers on why they should buy regulated cannabis and hemp products, including cannabis products from Virginia’s regulated retail cannabis stores, as opposed to unregulated cannabis products.– Emphasize the risks and consequences of underage cannabis use– Audio/Video Production: Growing media trends, such as use of influencers, audio advertisements on podcasts, streaming radio, or other applications, should be considered for asset placement as new and key spaces for public education.– Audio and video assets produced for a campaign should engage and inform target audiences by depicting community ties, language, and experiences that resonate with them.– Supporting Materials Design: The Contractor is expected to design campaign supporting materials, which may include infographics, toolkits, fact sheets, booklets, posters, pamphlets, promotional items, or other supporting materials for print.(2) The contract period will be for one year.