RFPopen🌐 Alberta (APC)AB-2026-05483
Media Monitoring Partner
ATB Financial
Description
The intent of this Request for Proposal (RFP) is to identify a Proponent with whom ATB may enter into a Formal Agreement for the provision of an enterprise-grade media monitoring platform and strategic reporting partner. This project covers comprehensive tracking across Canada and North America for both the overall ATB brand and our specific business areas, including economics, business banking, ATB Wealth, and ATB Capital Markets. The ability to deliver both a sophisticated self-serve platform and a dedicated human analysis service layer is considered an essential requirement for this engagement. ATB seeks a partner with a documented history of supporting government entities. The chosen Proponent must demonstrate a comprehensive grasp of our specialized communication mandates, reporting requirements for stakeholders, and the sensitivities surrounding our public reputation. ATB Financial is seeking a strategic and tactical partner to assist in the analysis of our media presence and the evaluation of audience engagement. By leveraging sophisticated trend reporting and deep media insights, we aim to proactively address sensitive matters, cultivate a robust brand identity, and facilitate our organization's sustained commercial expansion.
Details?
- Posted
- Aug 4, 2026
- Response deadline
- Aug 31, 2026, 8:00 PM UTC (26d)
- Type
- RFP
- Category
- SRV
- Status
- open
- Buyer
- ATB Financial
- Jurisdiction
- Alberta (APC)
- Location
- Alberta
- Reference #
- AB-2026-05483
- Has Description
- true
- Status Order
- 2
- @Search Score
- 1
- Commodity Codes
- 80170000, 80171503, 80171602, 80171603, 80171605, 80171700, 80171800, 80171801, 80171802, 80171900, 80172000, 80172100, 81111500
- Agreement Type Code
- TA-01
- Ai Version Keywords
- media monitoring, media analysis, strategic reporting, enterprise-grade platform, brand tracking, audience engagement, communication mandates, government support, trend reporting, public reputation, m
- Submission Details
- Each Proponent shall submit one (1) complete electronic copy of its Proposal containing responses to all elements of Section 3.0 “What Your Proposal Should Include” to the ATB Contact listed below. Pl
- Project Description
- The intent of this Request for Proposal (RFP) is to identify a Proponent with whom ATB may enter into a Formal Agreement for the provision of an enterprise-grade media monitoring platform and strategi
- Solicitation Number
- 27.29
- Commodity Code Titles
- Public relations and professional communications services, Public relations situation and issues and risk analysis, Online and social media publicity service, Publicity and marketing advisory service,
- Opportunity Type Code
- OPEN-COMPETITIVE
- Question Submission Details
- RFP Contact: Rabab Ahmad Sourcing@atb.com CC: Rahmad@atb.com
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