MRB-58640 - USA (Indiana) - GLOBAL - Brand Audit and Stakeholder Perception Analysis Service - Deadline December 15,2026

(1) Vendor needs to provide brand audit and stakeholder perception analysis service.– Provide organizational branding, stakeholder research, strategic communications, and nonprofit or public–sector brand development.– Comprehensive review and analysis of brand and communications ecosystem and provide actionable recommendations to support long–term organizational growth and engagement.– Brand Audit:• Corporate branding and visual identity.• Website and digital presence.• Social media channels.• Marketing and outreach materials.– Stakeholder Perception Analysis:• Surveys.• Focus groups.• One–on–one interviews.– Brand Position Assessment:• Organizational role within the workforce ecosystem.• Brand recognition and awareness.• Perceived value and reputation.• Service offerings.– Recommendations and Strategic Guidance:• Brand strengths and weaknesses.• Opportunities for improved brand clarity.• Brand architecture and sub–brand alignment.• Messaging framework and positioning statements.(2) All the questions must be submitted no later than December 15, 2026.