MRB-55302 - USA (South Carolina) - Brand Awareness, Perception and Audience Segmentation Research Services - Deadline June 29,2026

Vendor needs to provide brand awareness, perception and audience segmentation research services.1. Research planning:– Conduct project kick–off meetings.– Develop research instruments and methodologies.2. Quantitative research:– Design and administer a statistically valid statewide survey.– Collect data from representative stakeholder audiences.– Measure awareness, perceptions, accessibility, reputation, engagement, and institutional impact.– Analyze results by geographic, demographic, and audience segments.3. Qualitative research:– Conduct focus groups, interviews, or similar qualitative research activities.– Explore audience motivations, barriers, perceptions, and opportunities.4. Audience segmentation:– Identify meaningful audience segments.– Develop audience profiles and personas.– Identify communication preferences, motivations, and barriers associated with each segment.5. Data analysis and reporting:– Analyze and interpret quantitative and qualitative findings.– Identify key themes, trends, opportunities, and challenges.