SW-117273 - USA (Oregon) - Omni-Channel Marketing Enrollment Technology with Artificial Intelligence - Deadline August 14,2026

(1) Vendor needs to provide omni–channel marketing enrollment technology with artificial intelligence. – Provide innovative marketing and communications technology options. • Technology solution A – comprehensive technology solution:– Technology that enables agency staff to orchestrate and oversee agentic, omnichannel marketing and communications. – Ideal solutions enable staff to run and manage the solution with internal resources.– The comprehensive technology solution must enable highly personalized engagement at scale, whether through empowering internal teams to operate more efficiently or through managed services delivered with institutional oversight.– Solutions should support dynamic segmentation, agentic and AI–enabled engagement, and synchronized experiences across digital and relational channels while maintaining transparency, privacy, and institutional control.– The comprehensive technology should reduce customer friction points, strengthen marketing and frontline insights about student needs, and improve enrollment outcomes by delivering scalable, individualized outreach to each student at the right moment in their journey.– Potential channels include: Email (bulk, triggered, segmented, personalized), SMS / text messaging, Web forms and inquiry capture, Web conversational interfaces (search, chatbots) and Web / CMS (landing pages, microsites, etc).• Technology solution B – texting as a point solution:– Texting as a standalone technology solution.– Onboarding and implementation services.– Remote end–user training of all technology components, including any reference documentation.– Ongoing technology and trouble–shooting support.– Reporting dashboards or tools to provide real–time insights on performance.– Project team, including an assigned project or account manager.(2) The contract period will be for two years. (3) Optional and voluntary pre–bid meeting will be held on August 5, 2026.