MRB-55990 - USA (Michigan) - Marketing and Advertising Services - Deadline August 4,2026

(1) Vendor needs to provide marketing and advertising services to provide integrated communications, research, media, creative, stakeholder engagement, public relations and analytics support to advance priorities.1. Integrated communications planning:– Development of annual, initiative–specific and campaign–specific communications plans.– Recommendations for paid, earned, shared and owned communications approaches.– Communications support for special initiatives and emerging priorities.2. Media planning, placement and optimization:– Development of annual and campaign–specific media plans.– Negotiation, placement and management of paid media.– Identification of value–added, added–reach and nontraditional channel opportunities to reach priority audiences, including adult learners and working families.– In–market monitoring, optimization and testing– Post–campaign analysis, evaluation and reporting.3. Creative and content development:– Creative strategy, concept development and message development.– Copywriting, graphic design and visual communications.– Video, photography, audio and digital content production, in formats and durations appropriate to each channel, including broadcast–length spots and short–form digital and social video.– Website, landing page and social content development, including display and rich media advertising, email marketing and search engine optimization support.– Branding, design refinement and production support for developed documents, reports, presentations and materials, including application of agency and state brand standards.4. Stakeholder communications, engagement and alignment:– Event planning and logistics support for conferences, convenings and state–organized events, including facilitation of state–organized events upon request.5. Public relations and external communications:– Public relations strategy and media outreach, including developing and maintaining relationships with statewide, regional, local, community and multilingual media to support reach that reflects priority audiences.– Press releases, media materials and announcement support.(2) All question must be submitted no later than July 28, 2026.(3) A contract period will be for one year.