MRB-57042 - USA (Georgia) - Tourism Branding, Marketing and Strategic Communications Services - Deadline October 5,2026

(1) Vendor needs to provide tourism branding, marketing and strategic communications services. • Develop a comprehensive tourism brand, marketing strategy, implementation framework, and campaign identity that authentically represents agency and positions the community for future tourism growth. • Conduct research and discovery, engage community and tourism stakeholders, evaluate agency competitive position, identify and articulate the community’s most compelling tourism assets, develop a unified brand and messaging platform, and create a practical strategic marketing plan that can guide implementation over the initial contract term and anticipated renewal periods.• The agency seeks a brand that is authentic, memorable, sustainable, and capable of being embraced and consistently used by residents, businesses, elected officials, community organizations, tourism partners, and visitors. • Research and discovery:– Conduct a community immersion experience designed to understand agency first–hand from the perspective of a resident and visitor/tourist.– Conduct a stakeholder engagement process appropriate to the project.• Brand strategy and messaging: Develop a comprehensive tourism brand strategy addressing.• Visual identity and campaign development: Develop a cohesive visual identity system that supports the approved tourism brand strategy and complements the existing agency/community logo.– Develop a tourism marketing campaign concept that unifies community tourism communications under a recognizable identity and can be implemented across multiple channels.• Strategic marketing plan and implementation:– Prepare a comprehensive strategic marketing plan based on research findings, the approved brand strategy, identified audiences, competitive analysis, and the agency’s available marketing budget. – Provide practical implementation guidance, including recommended strategies, tactics, channels, priorities, timing, responsibilities, budget considerations, and measurable performance indicators.(2) All the questions must be submitted no later than September 18, 2026.