MRB-57935 - USA (New Mexico) - Economic Development Strategic Marketing Service - Deadline November 14,2026

(1) Vendor needs to provide economic development strategic marketing service. – The selected firm will provide research, strategic counsel, and marketing and public relations expertise to guide and implement agency marketing investments and priorities.• Assess current marketing efforts, competitive positioning, and national perception, benchmarking peer states and identifying opportunities to strengthen awareness among executives, decision makers, site selectors, investors, entrepreneurs, and companies in priority industries.• Evaluate and build upon agency’s existing marketing brand, which has generated positive audience response and has potential for further development, while also recommending new and complementary creative approaches.• Develop a strategic marketing plan with recommendations for target audiences, messaging priorities, media channels, budget allocation, campaign timing, and performance metrics.• Recommend and execute integrated marketing strategies across paid, owned, and earned channels, including LinkedIn, search, programmatic display, connected TV, digital video, business publications, sponsored content, podcasts, newsletters, email and SMS marketing, and other emerging platforms. This includes both strategic recommendations and hands–on media planning, buying, placement, and campaign management.• Develop and execute a public relations and media relations program, including proactive press outreach, media list development and maintenance, and spokesperson support.• Create media content in support of marketing and PR campaigns, including but not limited to written, video, audio, and digital assets, and place that content across earned, owned, and paid channels.• Develop strategies to increase visibility through national business rankings, industry awards, thought leadership opportunities, business publications, and other initiatives that enhance the state's reputation as a leading place to do business.– The selected firm will provide:• Strategic marketing expertise• Research and market intelligence• Marketing and media recommendations• Public relations and media relations services• Media content creation and placement across paid, owned, and earned channels• LLM/AI visibility management and monitoring• Media buying and campaign management• Long–term planning and performance reporting• Ongoing strategic counsel(3) An optional pre–proposal conference will be held on October 28, 2026. (2) All the questions must be submitted no later than October 30, 2026.