DRA-11835 - USA (Carson City, Nevada) - Integrated Marketing Effectiveness Study Services - Deadline December 8,2026

(1) Vendor needs to provide integrated marketing effectiveness study services to the government authority located in Carson City, NV.– To measure the division of tourism’s paid, owned and earned marketing/media efforts to report the awareness and impact these efforts have on impacting perception and interest in travel the state as well as driving visitation and spending,– Provide a measurement of the effectiveness of its paid, owned and earned marketing/media efforts.– The web–based methodology provides for fast data collection, for skip pattern control, and allows for recall testing of specific print ads, television commercials, digital advertising and any other paid, owned or earned efforts the division may use,– Evaluate differences in responses among varying segments of importance to the division of tourism, such as geographic markets, respondents who are aware or not aware of the division’s efforts, respondents’ travel interests, and the like.(2) All question must be submitted no later than November 4, 2026.