MRB-57947 - USA (Rhode Island) - Marketing Strategy Services - Deadline November 10,2026

(1) Vendor needs to provide marketing strategy services.• Provide Develop and Execute a Comprehensive Lead Generation and Digital marketing campaign.• The Campaign May Include Paid Digital Advertising, Landing Page Development, Lead Capture and Conversion Strategies, Seo and Ai Search Optimization, Creative Content, Social Media Strategy, Lead Nurturing, Analytics and Reporting, And Ongoing Campaign Optimization.• The campaign should generate qualified prospective–student leads that can be actively engaged through the College and University’s recruitment processes, while increasing awareness, website traffic, and engagement with college programs.• Campaign Strategy and Planning: Develop a comprehensive lead generation and digital marketing strategy aligned with the University’s admissions and recruitment calendar, priority audiences, academic programs, and recruitment goals.• Lead Generation and Conversion Strategy: Develop and implement strategies designed to generate prospective–student inquiries, capture actionable recruitment leads, and move prospective students toward application.• Digital Marketing and Paid Media: Plan, execute, manage, and optimize targeted digital advertising campaigns across appropriate platforms and channels.• Landing Page Development and Conversion Optimization: Develop campaign–specific landing pages and lead–capture opportunities with clear calls to action designed toconvert prospective–student interest into measurable recruitment leads.• Search Engine Optimization and AI Search Optimization– Provide Search Engine Optimization (SEO) and AI search optimization services designed to increase qualified traffic and improve the visibility and discoverability of college programs across traditional and emerging search platforms.(2) The contract period will be for one year.(3) All the questions must be submitted no later than October 23, 2026.