MRB-57202 - USA (Texas) - Media Buy Services - Deadline September 23,2026

(1) Vendor needs to provide media buy services. – Support efforts to communicate the agency’s message and brand to its various audiences and enhance the ability to promote the agency. 1. Advertising media buying services (on an as needed basis): Provide digital and traditional advertising media buying services in local, regional, and national markets.• Radio, Television, OTT • Outdoor: Provide recommendations; book and provide recaps for billboard campaign; assist with printing as needed.• Paid Search: Provide regular campaign management and optimization via bid management tools, provide campaign, ad group, and keyword creation; provide ad copy development, conduct ongoing testing and optimization, set–up and maintenance audience lists, provide landing page recommendations.• Display (Prospecting, Retargeting, Geofencing, Native and Online Video): Provide media planning and buying, leveraging appropriate advertising networks and/or sites, conduct ongoing optimization of campaigns, site exclusions, frequency caps, etc., provide sequential messaging recommendations and implementation, provide regular management directly with vendors and/or through a demand side platform (DSP), provide pixel mapping.• Mobile: Identify standout media opportunities; and maximize conversions through best practices, identifying trends.• Paid social: Leverage social media sites for acquisition purposes; actively manage and optimize campaigns; conduct ongoing testing.• Print advertising: Provide media buying services for print advertising with major focus on trade publications.• Provide other digital or creative outreach opportunities as they arise.2. Account management:• Account lead: Be responsible for day–to–day management of all work associated with the account, manage problem escalation and provide resolutions, have capability of assigning additional staff resources, as needed.(2) All the questions must be submitted no later than September 16, 2026 (3) The contract period will be for two years. (4) A required pre–bid meeting will be held on September 17, 2026.