MRB-57116 - USA (Michigan) - Strategic Marketing and Enrolment Advisory Services - Deadline September 22,2026

(1) Vendor needs to provide strategic marketing and enrolment advisory services include enrolment marketing and student journey strategy, integrated campaign and media strategy, digital experience and conversion strategy, marketing analytics and performance measurement, brand and messaging strategy, and facilitation of cross–functional planning.1. Enrolment marketing and student journey strategy:– Audience and funnel strategy.– Communication sequencing and alignment of marketing activity with enrolment goals.– Yield and melt strategy.2. Integrated campaign, media and agency strategy:– Campaign architecture.– Budget prioritization.– Performance optimization.– Campaign briefs.– Audience and channel strategy.– Media planning guidance.– Creative and message sequencing.3. Digital experience and conversion strategy:– Landing page and conversion–path strategy.– Campaign destination strategy.– Content hierarchy recommendations.– Web optimization requirements or prototypes for implementation by internal or vendor teams.– User experience recommendations.4. Brand, messaging and creative strategy:– Input on positioning and value proposition development.– Message architecture.– Communication reviews and evaluation of brand and creative concepts.5. Marketing analytics, measurement and performance strategy:– Dashboard and reporting requirements.– Funnel and campaign analysis frameworks.(2) All question must be submitted no later than September 14, 2026.(3) A contract period will be for one year.