MRB-58266 - USA (New York) - Branding, Communications and Marketing Services - Deadline November 13,2026

(1) Vendor needs to provide branding, communications and marketing services.• Developing the brand identity and core messaging strategies, as well as community outreach and a marketing plan for agency pre–launch and public launch activities over the next year.• A. Creation of a Regional Startup Brand Identity that Remains.– Complete logo suite (primary, secondary, icon, variations)– Comprehensive color system (not just primary colors)– Typography system with clear hierarchy– Photography and imagery direction• Communications, Marketing, Community Outreach, and Transition Support1. Design and Development of Core Messaging and Marketing Materials– Building off the approved Business Plan, strategize and differentiate core messaging to career seekers, employers, and workforce development/community partners.– Develop campaign materials for community outreach to support the program launch, highlighting agency value proposition to job seekers, such as earning potential and career ladder opportunities in advanced manufacturing (i.e., supported by wage data and examples of career progression).• Develop an outreach plan with efforts grounded in trusted institutions, direct engagement, and community–centered media, while strengthening connections between trainers and employers across the region.• Participate in planning launch activities and provide information on related project milestones, deliverables, and implementation progress to project management consultants and stakeholders, as this grant–funded project will require close metric tracking• This will include advice on transitioning from the core identity, along with planning guidelines and rollout support for the second phase of organizational development, including the internal hiring of a Communications and Media Director, an Industry Relationship Specialist, and a Community Outreach Partnership Director and Recruiter.• Brand identity, logo suite and visual assets: Deliver primary logo, secondary marks, sub–marks, and favicons (with specified revision rounds) along with a branding guidebook to include the color palette and typography.(2) The contract period will be for one year.(3) All the questions must be submitted no later than November 2, 2026.