MRB-58435 - USA (Minnesota) - Digital Strategy, Media Planning Buying, SEO, Answer Engine Optimization, Campaign Management, Analytics, Reporting, and Consulting Services - Deadline November 16,2026

(1) Vendor needs to provide digital strategy, media planning buying, SEO, answer engine optimization, campaign management, analytics, reporting, and consulting services.– Integrated digital marketing strategy, media planning, media buying, search engine optimization (SEO), answer engine optimization (AEO), campaign management, analytics, reporting and strategic consulting services to increase institutional awareness, strengthen market position, support enrollment objectives, increase website traffic and engagement, improve organic and paid search visibility, enhance campaign effectiveness and maximize return on marketing investments• Increase brand awareness and visibility.• Increase website traffic and engagement.• Increase inquiries, applications and enrollments.• Improve performance across paid and organic channels.• Improve search visibility for priority academic programs and career pathways.• Improve visibility within AI–powered search experiences.• Provide data–driven recommendations for continuous optimization.• Support recruitment and enrollment priorities through integrated marketing strategies.– Strategic Planning & Campaign Developmento Create annual media plans and campaign calendars.o Recommend channel strategies and budget allocations.o Align recommendations with enrollment, workforce development, and branding priorities.o Conduct regular strategy reviews and planning session– Campaign Implementation & Management: execute, manage, monitor and optimize integrated campaigns across appropriate digital channels (e.g. Paid Search, Social Media, Display, Video, CTV, Streaming, etc…)– Search Engine Optimization (SEO) and Answer Engine Optimization (AEO): provide annual SEO and AEO audits and recommendations to improve visibility for the colleges to implement.