SEO-2353 - USA (Tennessee) - Adult Opioid Overdose Prevention and Recovery Social Media Initiative Services - Deadline September 25,2026

(1) Vendor needs to provide adult opioid overdose prevention and recovery social media initiative services.– Social media vendors to design, implement and evaluate an adult overdose prevention, treatment and recovery campaign– Campaign will include the general population as well as select special populations, including the unhoused community– Provide a ready–made campaign that includes:– Evidence–based messaging focused on adult opioid use disorder, overdose prevention, treatment options, and recovery resources– Validated content, with documentation showing that messaging has led to knowledge gain or behavior change in prior deployments.– Strategy, Implementation & Communications– Develop a platform specific strategy for Facebook, Instagram, YouTube, and other relevant channels.– Provide a content calendar and recommended posting cadence.– Provide recommendations or management plan for paid media placement, audience targeting, and optimization.(2) All questions must be submitted no later than September 10, 2026.