MRB-55973 - USA (Texas) - Marketing Agency of Record Service - Deadline August 24,2026

(1) Vendor needs to provide marketing agency of record service. – Provide full–service advertising and marketing firm to strengthen its marketing, advertising and promotional efforts for the U.S. market.– Project is to continue brand awareness, market as a top destination to target markets in the U.S., increase over–night stays in Laredo, drive traffic to the website, increase engagement across social media platforms, manage existing media buys, plan and execute a multi–media plan.– Including television, digital, social media, traditional media, special promotional efforts, spearhead public relations efforts, provide a crisis management plan and produce clear reporting measures of success.– Ad Campaign:• Strategic planning analyzes media outlet options to determine those most suitable and submit advertising buy recommendations.• Develop creative concepts to support cross–channel marketing efforts including: traditional, digital, social and experiential activations. – Graphic Design and Creative Services: • Develop all versions of artwork required in the media plan to complete a successful campaign implementation and its results.• Designs include: print publications, digital ads, billboards (both digital and static), e–newsletters, blogs, website, social media posts, online giveaway posts, trade show stands, trade show backdrops, rack cards, postcards, window decals, brochures, maps, etc.– As Needed Services:• Public Relations.• Develop messaging, draft news releases, monitor and report on story pitches and activities.• Stock photography.• Production of radio commericals.• TV Ad Production.• Photography services for tourism marketing campaigns, events, attractions, food, sports, meetings, and destination assets, including creative direction.(2) The contract period will be for one year. (3) All the questions must be submitted no later than July 29, 2026.