MRB-57403 - USA (Minnesota) - Communications and Marketing Services - Deadline October 13,2026

(1) Vendor needs to provide communications and marketing services. – Provide communications and marketing services for the transportation action plan mode shift marketing campaign.– Implement the 2027 and 2028 marketing campaigns as part of the agency program and support the agency in the design and implementation of future campaigns. • Phase 1: 2026–2027 – Develop transit–focused campaign for implementation in 2027: Develop a 2027 transit–focused marketing campaign strategy.– Using the multi–year marketing plan as a baseline, develop, with agency input, a 2027 campaign–specific marketing plan focused on increasing transit ridership across the diverse communities of agency.• Guide and support agency staff in the development of strategic messages that encourage the use of public transportation for key audiences and geographic areas.• Develop paid, earned, and owned marketing communication strategies that increase awareness of transit routes and benefits of using the service, this may include marketing strategies such as mailings, events, or other outreach channels• Phase 2: 2027–2028 – brand–building campaign: Develop a 2028 marketing campaign strategy.– Using the multi–year marketing plan as a baseline, develop, with agency input, a 2028 campaign–specific marketing plan focused on building and advancing alternative modes.– Develop, with agency input, strategic messages that encourage mode–shift for key audiences and geographic areas.– Develop paid, earned, and owned marketing communication strategies that increase awareness of the benefits of using alternative modes, this may include marketing strategies such as mailings, events, or other outreach channels.• Phase 3: 2028–2029 – brand–building campaign: Develop a 2029 (and beyond) marketing campaign strategy.– Using the multi–year marketing plan as a baseline, develop, with agency input, a 2029 campaign–specific marketing plan focused on building and advancing alternative modes.– Develop, with agency input, strategic messages that encourage mode–shift for key audiences and geographic areas.– Develop paid, earned, and owned marketing communication strategies that increase awareness of the benefits of using alternative modes, this may include marketing strategies such as mailings, events, or other outreach channels.• Guide and support agency in creative content design, development, production and execution.• Media planning, placement, monitoring and measurement.• Identify secondary campaigns as needed.(2) All the questions must be submitted no later than September 28, 2026.