SEO-2343 - Ireland - Digital Marketing Expertise to Support Delivery of Stop Food Waste Service - Deadline September 8,2026

Vendor needs to provide digital marketing expertise to support delivery of stop food waste service. – The Stop Food Waste programme is a measured increase in the number of people engaging on the topic and widespread public awareness of the issue of food waste and solutions to help reduce it.– The focus for the support contract is to amplify the campaigns, reach new audiences, increase the engagement with content and motivate audiences to change their behaviours in line with the objective for Stop Food Waste.– Therefore Stop Food Waste communications consist of focussed campaigns on targeted topics and distinct audience cohorts informed by behavioural research.– Communications are delivered mainly using digital channels such as stopfoodwaste.ie; social media (Facebook, Instagram) and online engagement activities (stakeholder digital toolkits, email marketing). – The digital media strategy for Stop Food Waste identifies that budget should be directed primarily to paid promotion in line with the objectives of the campaign, with some budget allocated for creative development and repurposing of assets.• Paid promotion is essential for Stop Food Waste online communications and campaigns.• Stop Food Waste has developed a valuable bank of digital content and resources that can be adapted and reused for future food waste prevention communications and campaigns in conjunction with the creation of some new assets to attract and engage new audiences.• Regular performance and engagement monitoring and evaluation is required to review effectiveness and suitability of the approach, based on campaign goals and objectives.• Insights gained in post–campaign analysis and optimisation recommendations will inform future campaign targeting.