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closed🌐 cityofwashougal2025-GEN-069

City of Washougal Brand Strategy

cityofwashougal / City Manager's Office

Description

General work description: The City of Washougal , Washington is seeking proposals from qualified branding firms or consultants to develop a comprehensive brand strategy. This effort will include stakeholder engagement, brand identity development, detailed brand style guides, and a marketing and communications plan to effectively introduce the brand to the community, including a video asset and citywide rollout plan. This effort will utilize extensive research and community engagement to develop a comprehensive brand update that is deeply unique to Washougal and resonates with the diverse Washougal community. This new brand will represent the City’s unique attributes and strengths while being aspirational and encompassing future projects. The brand will be transferrable across all City departments, economic development and marketing efforts with integration opportunities for other local organizations. The brand will be relatable, aspirational and unique while being authentic and able to win the endorsement of the community at large. It is important to note this is a municipal branding initiative, not a destination-branding initiative that targets the travel and tourism market.

Details

Posted
Oct 1, 2025
Response deadline
Oct 30, 2025, 9:00 PM UTC
Status
closed
Buyer
cityofwashougal
Department
City Manager's Office
Jurisdiction
cityofwashougal
Reference #
2025-GEN-069
Summary
<p>General work description:</p><p>The <a href="https://cityofwashougal.us/">City of Washougal</a>, Washington is seeking proposals from qualified branding firms or consultants to develop a comprehens
Is Paused
false
Template Title
General Solicitation
Copy Count
0
Government Organization City
City of Washougal
Government Organization Name
Washougal, WA
Government Organization State
WA
Government Organization Website
https://www.cityofwashougal.us/
Government Organization Zip Code
98671
Government Organization Address1
1701 C Street
Government Organization Phone Ext
234
Government Organization Timezone
America/Los_Angeles
Government Organization Country Code
US
Government Organization Phone Country
1
Closed Substatus
awarded

Contact

(360)835-2662
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This listing is a summary from cityofwashougal's open procurement data. We ingest every field the feed publishes; the full solicitation documents are on the source portal.

Raw record
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  "summary": "<p>General work description:</p><p>The <a href=\"https://cityofwashougal.us/\">City of Washougal</a>, Washington is seeking proposals from qualified branding firms or consultants to develop a comprehensive brand strategy. This effort will include stakeholder engagement, brand identity development, detailed brand style guides, and a marketing and communications plan to effectively introduce the brand to the community, including a video asset and citywide rollout plan.</p><p>&nbsp;</p><p>This effort will utilize extensive research and community engagement to develop a comprehensive brand update that is deeply unique to Washougal and resonates with the diverse Washougal community. This new brand will represent the City&rsquo;s unique attributes and strengths while being aspirational and encompassing future projects. The brand will be transferrable across all City departments, economic development and marketing efforts with integration opportunities for other local organizations. The brand will be relatable, aspirational and unique while being authentic and able to win the endorsement of the community at large.&nbsp;</p><p>&nbsp;</p><p>It is important to note this is a municipal branding initiative, not a destination-branding initiative that targets the travel and tourism market.</p>",
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