MRB-55861 - USA (Maine) - Marketing Plan Services - Deadline August 3,2026

Vendor needs to provide marketing plan services.• Marketing and communications firms to develop a comprehensive, data–informed marketing plan that supports the institution's strategic goals related to enrollment growth, student retention, workforce development, community engagement, and brand awareness.• Collaboratively with college leadership, faculty, staff, students, and external stakeholders to assess current marketing efforts and develop a multi–year marketing strategy that strengthens the college's position in the marketplace and advances institutional priorities.• Review institutional strategic plans, enrollment plans, branding materials, and relevant market research.• Evaluate existing marketing channels, campaigns, messaging, digital presence, and communication strategies.• Analyze historical enrollment trends and demographic data• Assess marketing staffing structure, processes, and resource allocation.• Evaluate competitor institutions and alternative educational providers.• Assess market opportunities for program growth and enrollment expansion.• Brand positioning recommendations.• Enrollment marketing strategies.• Retention communication strategies.• Workforce and community engagement marketing strategies.• Digital marketing recommendations.• Social media strategy.• Content marketing strategy.• Public relations and earned media recommendations.• Advertising recommendations, including traditional and digital channels.• Marketing technology and CRM integration recommendations.• Internal communications considerations.