MRB-58131 - USA (Ohio) - Strategic Media Agency Services - Deadline November 20,2026

(1) Vendor needs to provide strategic media agency services.• The selected partner will work with the agency to create an advertising strategy that increases brand awareness and participation in homebuyer programs. The goal is to create a customer–focused, innovative, data–driven statewide strategy that brings measurable results.• Create and implement marketing and advertising campaigns to promote homebuyer programs and its role in assisting in realizing their dream of homeownership.• The statewide campaign typically runs from early March until the end of June and utilizes a variety of communications platforms, including but not limited to broadcast radio, social media, streaming radio, podcasts, and connected TV.• The strategy will identify key audiences and develop appropriate strategies for reaching each audience.• Use data and market insights to target key audiences for a fully integrated, multi–channel advertising strategy.• Include targeted media placements, including but not limited to connected TV, podcasts, online advertising, and broadcast and streaming radio, which will drive consumers to the agency’s website.• Align the advertising content to reflect current trends and the media channel (social media advertising, podcasts, radio, and print) to provide greater agency awareness.• Maximize the impact of the agency’s advertising budget by implementing efficient, high–return strategies on channels statewide.• Provide performance analysis and evaluation of the advertising investments and strategy to better inform the agency’s future advertising investments and outreach activities.(2) All question must be submitted no later than November 04, 2026.(3) A contract period will be for one year.