MRB-57679 - South Africa - Global Integrated Marketing Service - Deadline October 23,2026

(1) Vendor needs to provide global integrated marketing service. – The appointed agency(s) will be responsible for developing and executing the full spectrum of marketing support including brand and marketing strategy, integrated campaign development, creative concept development, content production for multiple platforms and formats, digital strategy and campaign management (including paid, owned, and earned media).– These arrivals may be under pressure in these uncertain times of digital disruption and legislative, political, and socio–economic change.– Achieving this requires that we communicate directly with targeted leisure travellers and business events organisers (domestic, regional and international), to create top–of–mind awareness building relations across the tourism value chain of stakeholders, products, and channel to sell the destination effectively.– Global strategy and creative development, planning, campaign management, digital strategy and implementation.– Creative development and localization that includes bespoke and fit–for–purpose content, inclusive of all platforms, channel support and placement.– Creative that expands on the strategically developed communication and campaigns to ensure engaging and helpful content as well as allowing for a maintained channel management that responds to all potential travellers and optimises the content and information available in order to ensure a streamlined cross channel journey that drives consideration for South Africa as a chosen destination.– Cross channel digital platform design with customised, channels specific creative through the customer journey.(2) The contract period will be for three years. (3) Pre–bid meeting will be held on October 12, 2026.