MRB-56634 - USA (Alabama) - Pedestrian and Bicyclist Paid Media Education Program Services - Deadline September 30,2026

(1) Vendor needs to provide pedestrian and bicyclist paid media education program services.– Improve pedestrian and bicyclist safety by increasing awareness, knowledge, and skills related to safe walking and biking practices, especially in communities with high rates of non–motorized transportation and trafficrelated incidents.– Campaign Development• Develop culturally competent, evidence–based messaging• Ensure compliance with federal and state communication guidelines– Creative Production• Produce high–quality media assets (e.g., video, audio, digital, print)• Ensure accessibility standards are met– Media Planning and Placement• Develop a strategic media plan targeting high–risk areas or demographics• Purchase and place media across appropriate channels, including:• Digital platforms• Broadcast (TV/radio)• Outdoor advertising• Social media– Data–Driven Targeting• Use crash data, demographic data, and behavioral insights to optimize placements(2) The contract period will be for one year.