SEO-2403 - USA (Michigan) - Social Media Agency Services - Deadline November 13,2026

(1) Vendor needs to provide social media agency services. – Strategic Roadmap & Social Playbook: will develop a comprehensive social media strategy document including: • Brand Ambition — Positioning as the go–to free national resource for small– and medium– size manufacturers looking to modernize their operations• Role of Social — Defining what social channels uniquely deliver for versus other channels (website, press, email)• Content Pillars — Framework anchored to proposed strategic pillars– Visual Identity & Creative Toolkit: Building on existing and Apple brand guidelines, the agency will develop:• Social Visual Identity — A distinct but brand–compliant visual language for social presence across Instagram and LinkedIn– Onboarding Operations/Logistics• Platform bio and profile optimization (Instagram and LinkedIn) including keyword strategy for discovery• Secure transfer of account credentials and asset libraries• Setup of content management and publishing tools– Creative Content Series & Copywriting• Will develop 8–10 social moments per month, organized across proposed content pillars• Platform–optimized formatting for both Instagram and LinkedIn– Content Publishing• Publish approved content on Instagram and LinkedIn between 8:00am–11:00pm EST• Occasional off–hours, weekend, and holiday publishing included with 24–hour notice• Pre– and post–publishing QC following a jointly developed checklist(2) All question must be submitted no later than November 5, 2026.