MRB-55671 - Rwanda - PR and Communications Agency Service - Deadline July 22,2026

Vendor needs to provide PR and communications agency service.– Strategic Communications planning- Develop a comprehensive three–year communications and public relations strategy for state.- Define target audience segments, messaging frameworks, communication channels, and annual campaign themes.- Develop a stakeholder engagement roadmap aligned with strategic objectives.- Produce annual communication implementation plans and campaign calendars– Brand Positioning and Messaging- Refine and strengthen the state value proposition.- Develop key messaging tailored to different stakeholders including SMEs and corporates, Entrepreneurs and start–ups, Academic institutions, NGOs and development organizations, Individual users and creators, etc….- Develop communication toolkits and brand narrative guidelines.– Digital Marketing and Lead Generation- Develop and manage digital acquisition campaigns.- Implement search, display, social media, influencer, and content marketing initiatives.- Design conversion–focused campaigns driving traffic to registration channels.- Develop lead nurturing and remarketing programmes.– Content DevelopmentProduce high–quality content including: Success stories and case studies, Testimonials from users, educational videos and animations, Infographics, Blogs and thought leadership articles, Podcasts and webinars, Media kits and promotional materials etc…– Partnerships and Advocacy- Identify strategic partnership opportunities.- Support national campaigns promoting local digital identity.- Facilitate stakeholder endorsements and ambassador programmes.- Promote alignment with national digital transformation priorities