MRB-55387 - USA (California) - Outreach and Advertising Services - Deadline July 22,2026

(1) Vendor needs to provide strategic outreach, marketing, and advertising services to increase awareness and engagement for programs, and drive measurable public participation and consumer protection outcomes.A. Outreach & Community Engagement– Develop and implement statewide outreach plans targeting underserved communities.– Partner with community–based organizations (CBOs) and government agencies.– Engage trusted local messengers (e.g., community leaders, advocates).– Increase program enrollment and awareness through culturally relevant strategies.B. Marketing & Advertising– Design and execute integrated campaigns across:– Digital and social media– Radio and outdoor advertising– Community outreach materials (brochures, flyers, signage)– Produce multilingual and accessible content aligned with state requirements. Use consistent branding, messaging, and campaign identity.C. Campaign Strategy & Implementation– Develop media strategies including targeting, placement, and frequency.– Focus on priority audiences (low–income, uninsured, underserved populations).– Execute paid and organic advertising campaigns after CDI approvalD. Research & Analytics– Track and analyze campaign performance using analytics and engagement data.– Conduct audience research and focus groups (Year 2 onward).– Provide actionable insights for ongoing optimization and targeting(2) All question must be submitted no later than July 7, 2026.