MRB-57915 - USA (Massachusetts) - Campaign Program Evaluation Services - Deadline October 16,2026

(1) Vendor needs to provide campaign program evaluation services.– Providing technical assistance and consulting services in support of a program evaluation of the campaign.– Valuation should assess whether the campaign is reaching its intended audience and achieving its goals across four components: the website, Instagram, film, and community events.– Ongoing digital analytics will assess reach and engagement over time, while participant surveys and focus groups conducted around campaign events will measure changes in HIV knowledge, stigma–related attitudes, awareness of resources, and participants perceived ability to reduce stigma.– Ongoing analytics from the website, Instagram, and YouTube will assess reach and engagement, including audience demographics, traffic, views, and resource use, while timebound pre/post surveys and focus groups should assess changes in HIV–related knowledge, attitudes toward people living with HIV, campaign awareness, and participants perceived ability to reduce stigma.– Evaluation should also examine whether campaign events drive engagement with the website, film, and Instagram, allowing the evaluation to assess both the campaign’s reach and its effectiveness.(2) The contract period will be for one year.