MRB-57820 - USA (North Carolina) - Professional Fractional Chief Marketing Officer Services - Deadline October 28,2026

(1) Vendor needs to provide professional fractional chief marketing officer services.– Enterprise Marketing Strategy, Leadership, and Execution• Serve as senior enterprise marketing leader for the duration of the engagement.• Lead the assessment of marketing operations, capabilities, resource allocation, staffing, agency relationships, technologies, campaign effectiveness, and decision–making processes.• Apply public higher education expertise and commercial go–to–market practices to segmentation, value proposition development, channel strategy, campaign planning, and performance optimizationLead prioritization of marketing initiatives and advise designated University officials regarding resource allocation and investment decisions.• Manage assigned marketing budgets within written University approvals, document allocation recommendations and decisions, and recommend performance–based reallocations– Enrollment Marketing and Demand Generation Leadership• Assume leadership responsibility for the assessment, planning, coordination, implementation, and optimization of enrollment marketing activities.• Establish baseline measures for awareness, lead generation, inquiries, applications, admissions, yield, enrollment, and retention–supporting marketing activities, subject to data availability.• Evaluate current recruitment marketing investments, audience segmentation, channel utilization, technology, messaging, and campaign effectiveness– Digital Marketing, Data, Analytics, and Technology Leadership• Use and evaluate existing marketing technology environment in the course of campaign work.• Assess CRM, marketing automation, advertising technologies, analytics solutions, artificial intelligence applications, and reporting capabilities relevant to the scope.• Establish definitions, data sources, calculation methods, reporting cadence, ownership, and limitations– Organizational Assessment, Alignment, and Governance• Identify strengths, capability gaps, redundancies, decision bottlenecks, and opportunities for improved coordination and efficiency.(2) All question must be submitted no later than October 14, 2026.