SEO-2314 - USA (California) - Digital Media and Ad Campaign Service - Deadline July 16,2026

(1) Vendor needs to provide digital media and ad campaign service.• Create and manage digital ad campaigns for promoting bus ridership and bus operator recruitment.• Campaign Strategy & Planning– Focus on ridership growth and/or bus operator recruitment– Audience targeting and campaign strategy– Agency will develop an annual digital marketing strategy and media plan outlining:o Target audienceso Campaign objectiveso Budget allocationo Key performance indicators (KPIs)• Campaign Setup & Management– Campaign setup and budget management– Estimated ad spend of $2,000/month across:o Facebook/Instagramo YouTube videoo Google Search & Display ads– Ongoing campaign optimization and management• Creative Development & Assets– Agency shall provide:o Creative developmento Copywritingo Designo Resizing and optimization of digital advertisements– Creative ad support for copy, placement, and maintaining effective messaging– Custom website/landing page design for campaigns– Client will provide images (including Adobe Stock when available) although agency maybe called to help depending on the creative they suggest.– Additional art/design services billed separately based on medium(2) The contract period will be for one year.(3) All the questions must be submitted no later than July 13, 2026