MRB-57268 - USA (Connecticut) - Marketing Strategy and Social Media Support Service - Deadline September 24,2026

(1) Vendor needs to provide marketing strategy and social media support service.• Provide strategic marketing guidance, hands–on digital and social media support, and professional development to the organization’s Director of Marketing.– The selected consultant or agency will help plan, create, implement, and evaluate marketinginitiatives, with a strong focus on social media, digital content, campaign support, andstrengthening.– Marketing Strategy• Review current marketing efforts, audiences, messaging, and digital presence.• Provide recommendations to strengthen the agency.• Support campaign planning, audience targeting, seasonal initiatives, and marketingcalendars.• Identify opportunities to promote Downtown as a destination to live, work, visit, dine,shop, and experience.• Advise budgeting process to optimize ROI of investment in marketing.– Social Media & Digital Support• Train the Director of Marketing to execute social media management, scheduling,analytics, and paid campaigns.• Provide guidance on content calendars, reels, short–form video, stories, and digitalcontent.• Coach on event coverage, audience growth, and performance optimization.• Provide ongoing technical support and troubleshooting as needed.• Determine if agency is utilizing the appropriate mix of social media platforms.• Track and report on performance of each marketing channel.• Adjust channel strategy to align with overall marketing strategy– Content & Campaign Support• Train the Director of Marketing regarding the creation of copy and concepts for socialmedia, email, website, events, and promotional campaigns.• Promote Stamford Downtown events, businesses, restaurants, retailers, attractions, andpublic spaces.• Support business spotlights, openings, promotions, and downtown storytelling.(2) The contract period will be for one year.