MRB-56734 - USA (Minnesota) - Digital Marketing Services - Deadline September 10,2026

– Digital marketing partner to provide services in support of driving event ticket sales, fundraising, and engagement for programming and space rental, lead generation and overall brand awareness.– Meta Campaigns: the consultant sets up, manages, optimizes and adjusts a Meta Ads Manager account for Meta paid campaigns. – The campaign targeting strategy is highly segmented and tailored to specific campaign goals.– Google Campaigns: the consultant sets up, manages, optimizes and adjusts a Google Ads account for paid campaigns, including paid search, on Google. Must be a Google Premiere Partner.– Campaigns on Other Platforms: the consultant sets up, manages, optimizes and adjusts paid campaigns on other digital platforms as needed as strategy and tactics evolve with digital marketing performance and meeting campaign objectives and revenue goals.– Properly set up and running on its marketing (northrop.umn.edu) and ticketing (tickets.umn.edu) websites for remarketing purposes and reporting through Google Analytics. – Maintain Google Analytics dashboard.(2) All the questions must be submitted no later than August 2, 2026.