MRB-58411 - USA (Connecticut) - GLOBAL - Network-Wide Marketing Strategy, Infrastructure, and Capacity Assessment Service - Deadline November 20,2026

– Vendor needs to provide network–wide marketing strategy, infrastructure, and capacity assessment service. – Provide independent, research–informed assessment of marketing opportunities that could strengthen the network, advance shared strategic priorities, and create value.– Comprehensive organizational rebranding or logo redesign.– Website redesign or redevelopment.– Development or production of advertising campaigns.– Ongoing social media management.– Large–scale photography, video, or content production.– Implementation or procurement of technology platforms.– Extensive individual marketing plans for every affiliate.– Broad consumer market research or brand–awareness studies.– Ongoing public relations or media placement services.– Help identify the goals for marketing efforts and recommend potential strategies, including their anticipated benefits, resource requirements, and feasibility.– Marketing should play in advancing organizational priorities, including fundraising, network growth, affiliate success, and national visibility.– Identify and prioritize the audiences most important to achieving organizational objectives, along with desired engagement and conversion outcomes.– Evaluate current marketing activities, channels, systems, staffing, and expenditures to determine effectiveness, gaps, redundancies, and opportunities for improvement.– Research effective marketing practices, organizational models, tools, and resource allocations among comparable nonprofit organizations and national networks.