MRB-57563 - USA (Ohio) - Festival Marketing and Communications Plan Services - Budget - 15,000 to 25,000 USD - Deadline October 16,2026

(1) Vendor needs to provide festival marketing and communications plan services.– Develop a comprehensive, integrated marketing and communications plan for the festival and its anniversary and, upon city approval, coordinate and execute designated components of that plan in partnership with city staff and other festival marketing partners.– Provide overarching strategic direction, strengthen coordination across paid, earned and creative efforts, and establish clear roles, budgets, timelines and measures of success for the 2027 campaign.– Campaign creative strategy and recommendations for promotional assets.– Paid media strategy and recommended media mix, budget and timing.– Local and regional earned media strategy.– Influencer, sponsored–content and partnership recommendations, as appropriate.– Recommended marketing channels and tactics, including paid social.– Performance measures and methods for evaluating the effectiveness of individual tactics and the overall campaign.– Implementation and Campaign Management– Campaign creative development and graphic design, including items such as posters, digital assets, brochures, print and digital advertisements and paid social graphics.– Paid media planning, placement and campaign management, including campaign setup, ad creation, copywriting, tracking setup, spend monitoring, optimization, performance analysis and reporting.(2) All questions must be submitted no later than October 9, 2026.