MRB-57473 - USA (North Carolina) - Brand Standards, Strategy, Digital and Social Media Services - Deadline September 30,2026

(1) Vendor needs to provide brand standards, strategy, digital and social media services.– Provide district brand standards and visual identity system.– Brand Audit and Discovery: Social media, Video, Presentations, Signage, Advertising.– Brand Strategy and Architecture: Campaigns, Events.– Core Visual Identity: Incorrect logo usage, Colour palette, Secondary and accent colours, Typography, Photography, Graphic elements. – Digital and social media: Facebook, Instagram, LinkedIn, YouTube, Short–form vertical video Stories and reels, social media graphics, Email graphics, Web graphics, Email signature. – Video and Motion Identity: Video intros and outros Logo animation, Transitions, On–screen text Title cards, social video, Vertical video. – Artificial Intelligence and Generative Design: Acceptable uses of generative AI, AI–generated imagery, AI–assisted illustration, AI–assisted graphic design, Brand consistency – Promotional Products, Apparel and Merchandise: Conference materials, Employee recognition items, Recruitment materials, Event merchandise.