MRB-57975 - USA (Ohio) - Strategic Media Relations Services - Deadline November 4,2026

(1) Vendor needs to provide strategic media relations services. – The selected media relations provider will be responsible for providing strategic planning, press outreach, narrative development, and media monitoring services. The core scope of work includes the following key areas:A. Strategic Earned Media Planning & Audience Targeting- Develop and implement a multi–tiered strategic earned media plan targeted toward key audiences: prospective students, parents of prospective students.- Align media strategies with institutional enrollment, brand awareness, and community engagement objectives.B. Media Relations & Regional, Statewide, and National Outreach- Establish, cultivate, and maintain strong press relationships with regional media outlets.- Conceptualize, develop, and execute proactive statewide and national press campaigns to amplify milestones, breakthroughs, and program highlights.C. Executive–Level Positioning & Press Relations- Provide executive positioning and thought leadership strategy for agency leadership.- Prepare press materials, media briefings, talking points, and interview preparation for agency executives and key spokespersons.D. Storytelling Pillars & Content Strategy- Establish core storytelling pillars that effectively highlight the agency 's research achievements, academic innovation, student success stories, and community engagement efforts.- Translate complex academic research and innovation into compelling media narratives for mainstream outlets.E. As Needed Urgent & Crisis Communications Support- On call availability to provide 24/7 real–time support and counsel for urgent situations, emerging issues, and crisis communications.- Demonstrated prior experience in public sector crisis management and reputation protection is preferred.F. Media Monitoring, Reporting & Executive Insights- Provide real–time media monitoring across print, digital, broadcast, and online media channels.(2) All the questions must be submitted no later than October 23, 2026.