MRB-55539 - USA (Utah) - Zero Fatalities PR Media Management Service - Deadline July 28,2026

(1) Vendor needs to provide zero fatalities PR media management service. – The zero fatalities program is integral to supporting strategic goal of eliminating crashes, injuries, and fatalities.– The zero fatalities PR and media team to collaborate with the zero fatalities program team, communications, and other partners, to strategize how to best reach out to the traveling public with behavior change messages that will increase safe driving behavior, and improve the safety of the transportation system. – The zero fatalities PR and media team will also serve as a resource for the behavioral safety program and communications office, including the zero fatalities program outreach manager and communications managers, to draw from for media outreach efforts throughout the year, as needed.– The zero fatalities program, which focus on the value of human life and the collective duty to protect it, drive every policy, educational campaign, and enforcement action.– Zero fatalities requires focusing on both individual driver behaviour, as well as the entire transportation ecosystem.   – Effective education involves understanding and addressing the challenges and needs of all users, including improving the culture of the organizations that implement, enforce, and respond to safety.– The communications campaign for the zero fatalities program primarily focuses on providing education to the traveling public.  – Providing press kits and graphics, talking points, and coordination with media outlets and program staff.– The zero fatalities program team to create a strategic communications plan.– Television, radio, social media and creative production.• The PR and Media program has four major elements:– Public relations outreach.– Development of assets and creative.– Paid media placement and purchasing.– Communications strategy.(2) All the questions must be submitted no later than July 13, 2026.          (3) The contract period will be for one year.