WD-16406 - USA (Texas) - Marketing and Visitors Website Management Services - Deadline November 13,2026

(1) Vendor needs to provide marketing and visitors website management services.– Provide a marketing or advertising partnership to accompany website management, ensuring cost effective marketing strategies that achieve an increase in tourism and overnight stays in local lodging establishments.– Website usability: – Simplify information architecture, navigation and content governance while protecting high–value search visibility through a disciplined migration and redirect plan.– Marketing outreach:– Provide a comprehensive marketing approach and service to maintain or establish relationships with traditional and digital media, maintain consistent brand–aligned content, and improve website visibility through SEO and digital marketing.– Information continuity:– Ensure the coordination of website content and various social media updates (example: Facebook, Instagram, you–tube, etc.) are regular and in alignment with the website content.– Event Promotion: – Maintain an accessible and regularly updated calendar of community events, festivals, activities, and special occasions– Discovery, destination immersion and design:– Collaborate with agency designated staff to create or update the visual look and feel for the brand and website supported by a full–service marketing advertising capability.– Translate authentic rural character – dark skies, river experiences, small town culture, arts, hospitality, and contemporary creativity – into a distinctive, modern experience.– Create a user–experience and information–architecture that will work for visitor, local, meeting, group, partner and staff needs.– Content strategy and architecture– Scanning requirements:– Audit and validate the current site inventory using the CMS, analytics, google search console and a fresh crawl, then recommend which content should be migrated, consolidated, rewritten, redirected, archived, removed.– Provide practical guidance and templates so contributors can write useful, accurate content.– Core website experiences:– Essential pages to update and maintain as primary:– Plan your visit.– Food and drink.– Shop.– Places to stay.– Calendar of events.(2) All the questions had been submitted on October 30, 2026.