SEO-2336 - USA (Colorado) - Digital Advertising Services - Deadline August 10,2026

(1) Vendor needs to provide digital advertising services include brand marketing, creative services, media planning, and analytics.– Strategic planning, creative development, campaign execution, optimization, and reporting for program–specific digital advertising campaigns designed to increase awareness, engagement, and prospective student inquiries.– Digital Advertising: Paid media placements delivered through online channels only including, but not limited to:• Google Ads• Meta• LinkedIn• YouTube• Display advertising• Other approved digital advertising platforms– Campaign: A coordinated digital advertising effort developed to achieve defined marketing objectives for a specific program.– Creative Assets: Digital advertising materials including static display ads, social media ads, digital video, headlines, ad copy, calls–to–action, and related campaign messaging– Messaging and Creative Development• Develop program–specific messaging consistent with city brand standards and templates. All creative and messaging must align with city brand standards.• Create digital advertising concepts and creative assets suitable for approved digital platforms.• Produce headlines, ad copy, imagery recommendations, display advertising, social advertising, and digital creative as needed– Campaign Management• Configure, launch, monitor, and manage digital advertising campaigns.• Manage audience targeting, bidding strategies, placements, and budgets.• Implement campaign tracking and conversion measurement.• Continuously optimize campaigns based on performance.(2) All question must be submitted no later than August 3, 2026.