MRB-58415 - `USA (Colorado) - EV Awareness Targeted Marketing Work Services - Deadline December 3,2026

(1) Vendor needs to provide EV awareness targeted marketing work services.– Continue the work of targeted marketing work that informs residents about the benefits of EVs and increases awareness of EVs and state programs and policies that support EVs,– Develop campaigns and resources that focus on continuing to push the ‘In the Driver’s Seat’ and ‘Ready to Roll’ market segments to have an EV be their next vehicle purchase, while also speaking to the concerns of the Kicking the Tires segment,– Conduct annual surveys that allow CEO/CAE to measure EV awareness and knowledge in state and understand the impacts of the EV campaign,– Identification of paid digital media strategies including but not limited to search optimization, social media, and other digital advertising,– The campaign shall lead target audiences to a centralized website where they can learn more about EVs and proceed to next steps of the consumer adoption journey– A report of recommendations of next steps for the campaign. The awarded Offeror shall present a draft campaign strategy to CAE/CEO and incorporate feedback before finalizing the campaign Strategy.(2) All question must be submitted no later than November 9, 2026.