SEO-2404 - USA (Oregon) - Digital Marketing Services - Deadline November 22,2026

(1) Vendor needs to provide digital marketing services. – Provide strategic planning, media services, creative assets, tracking systems, and campaign management to Eastern University.– Strategy and cross–channel media execution.– Execute a full–funnel digital media plan across all channels to guide prospective students from brand awareness through application submission.– Manage and optimize campaigns on Google and Microsoft Ads, targeting high–intent degree, transfer, affordable education, and branded keywords across priority markets.– Run targeted Meta, TikTok, and YouTube campaigns utilizing vertical video, carousels, and CRM–integrated lead generation forms.– Deploy bilingual (English/Spanish) ads, creative assets, and landing pages highlighting affordability, community, family support, and campus resources.– Highlight campus life, athletics, hands–on learning, small class sizes, outdoor recreation, and Preview Days.– Develop brand–compliant digital assets including 15s/30s videos, static and HTML5 display banners, carousels, and search copy.(2) All the questions must be submitted no later than October 22, 2026.