MRB-57201 - USA (Oregon) - Strategic Marketing Support and Services - Deadline October 9,2026

(1) Vendor needs to provide strategic marketing support and services. • Campaign strategy and planning:– Translate the agency’s strategic communications plan into a fully executable marketing roadmap.– Develop seasonal, statewide campaign plans (fall, winter, spring, summer) that reflect the strategic priorities and action themes identified in the plan.• Creative development and messaging:– Develop plain‑language messaging supported by technical accuracy, consistent with agency guidance.– Produce creative assets across formats, including: Digital/social graphics, print collateral, short‑form and long‑form video, broadcast radio/audio spots, toolkit materials for partner organizations and visual demonstrations (e.g., ember tests, five‑foot walkthroughs)• Media planning and buying:– Develop and execute a paid media strategy using defined priority channels: Digital video and connected TV, Social media (Facebook, Instagram, LinkedIn), streaming audio, local broadcast, agency newspapers and search advertising.– Provide recommendations for geotargeting in higher–risk wildfire areas.• Content production and distribution:– Produce seasonal content aligned to homeowner readiness actions (fall cleanup, winter planning, spring yard work, summer safety).– Create repeatable content formats.• Community and partner integration:– Develop co–branded partner materials for trusted messengers statewide: fire districts, agency extension, emergency managers, community wildfire groups, media organizations, etc.– Support partner adoption by producing toolkits, training decks, and briefing materials.• Spanish–language and cultural adaptation:– Produce Spanish–language creative assets and collaborate with Spanish media outlets.– Provide culturally relevant adaptation—not just translation.• Tribal and community engagement support:– Produce tribal–informed materials and ensure appropriate representation.– Adapt outreach content to reflect the needs of rural, wildland–urban interface, older adult, renter, and newcomer audiences.• Visual demonstration production:– Plan, script, and produce visual demonstrations such as ember exposure tests, before/after home hardening examples, and five–foot walkthrough videos.– Consider on–location shoots with community partners when appropriate.• Campaign measurement and reporting:– Measure awareness, recall, message saturation, media usage, partner adoption, digital engagement, and public action–taking.– Produce monthly reporting dashboards and quarterly deep–dive analytics.• Project management and communication:– Provide a dedicated account team responsible for campaign execution, communication, timelines, and quality control.(2) All the questions must be submitted no later than September 25, 2026. (3) The contract period will be for two years.