MRB-58030 - USA (Massachusetts) - Traffic Safety Media Campaign Service - Deadline November 13,2026

(1) Vendor needs to provide traffic safety media campaign service. • Develop and execute a campaign evaluation plan, including pre– and post–campaign measurement of awareness and self–reported behavior when feasible, and ongoing performance measurement of all paid and earned media.• Live–shot video is the preferred production method when appropriate and according to the approved media plan.• Create audience personas based on campaign objectives to better inform creative direction.• Produce campaign assets across formats, which may include television/video, radio/audio, digital display and video, paid social, out–of–home, and print, in dimensions and specifications appropriate for the approved media plan• Ensure all deliverables meet applicable accessibility standards (including captioning of video assets and accessible digital formats).• Negotiate, place, and manage all approved media buys. Secure added–value, bonus placement, and earned/leveraged media opportunities where available, and report their value.(2) All the questions must be submitted no later than October 23rd, 2026. (3) The contract period will be for one year.