MRB-58359 - USA (California) - Marketing and Public Information Strategy Consulting Services - Deadline November 20,2026

Vendor needs to provide marketing and public information strategy consulting services. – The consultant services are intended to help advance a cohesive communications strategy that aligns agency outreach and engagement goals with clear, specific, actionable outcomes across in–person outreach, content production, digital communications and online advertising. • Brand identity and design: Develop design assets to support comprehensive digital strategy.– Update and maintain visual and verbal brand style guides.– Develop and build out brand templates, including email newsletter, presentation decks and other collateral.• Graphic design and collateral: Design fliers, decks, graphics, gifs and other digital friendly formats that turn departmental information into digestible, actionable information and opportunities for residents and other targeted audiences.– Provide as–needed graphic design services including the development of signs, brochures, fliers, presentations and other materials, including art direction, graphic design, copywriting and digital animation.– Develop multimedia content for the agency’s website, landing pages, social media channels and other digital touchpoints.• Video: Develop and execute a video strategy that showcases departmental information through various video formats, styles and lengths.– Produce 3–5 minute explainer videos for website and YouTube to unpack and provide clarity on complex information.– Produce <60 second videos for Reels/TikTok, to reach residents with relevant information in digestible format.• Paid advertising and media buy: Support the agency in identifying, executing and evaluating digital outreach campaigns that target relevant San Jose audiences through digital media platforms, that lead to departmental desired outcomes, including awareness and utility of the department services and programs.– Develop a comprehensive paid media plan for targeted initiatives and based on the agency’s strategic marketing goals and objectives.– Identify and make strategic recommendations regarding innovative paid media tactics to engage stakeholders and help achieve marketing goals efficiently and effectively.