SEO-2333 - USA (Washington, DC) - Staff Recruitment and Student Enrolment Digital Marketing Services - Deadline August 7,2026

(1) Vendor needs to provide staff recruitment and student enrolment digital marketing services. – The selected vendor will build brand awareness, generate high–quality leads, and convert prospects into applicants and enrolees.– Develop distinct audience personas for qualified teachers (local and national), career changers, and school operational staff. Optimize messaging around agency’s professional development, compensation packages, and community impact.– Execute, manage, and optimize paid campaigns across critical digital channels, including but not limited to:• Social: Meta (Facebook/Instagram), LinkedIn (highly prioritized for talent acquisition), TikTok, and YouTube.• Search & Display: Google Ads (SEM), responsive display ads, and programmatic retargeting.• Manage daily budget allocations to ensure optimal Cost Per Lead (CPL) and Cost Per Acquisition (CPA).– Creative Development & Content Strategy:• Produce high–performing, digitally optimized creative assets (short–form video, dynamic display ads, static graphics, and copy) that align strictly with agency’s brand guidelines.• Deploy native–feeling, human–centric video content (e.g., “Day in the Life“ teacher spotlights, student profiles, parent testimonials) optimized for mobile viewing.• Design high–converting, mobile–friendly landing pages with streamlined lead–capture forms.– Tracking, Analytics, and CRM Integration• Set up comprehensive conversion tracking (Meta Pixel, Google Analytics 4, etc.) to monitor the entire user journey from initial ad click to submitted application.• Integrate lead–generation infrastructure seamlessly with agency’s internal systems (e.g., internal CRMs, student enrollment software, or applicant tracking systems).– Reporting & Continuous Optimization• Provide real–time transparency via a digital marketing dashboard.• Deliver bi–weekly performance updates and comprehensive monthly reports analysing key performance indicators (KPIs) such as click–through rates (CTR), lead conversion rates, cost–per–lead, and overall ROI.• Monitor emerging AI search trends and continuously refine AEO strategies to maximize agency’s visibility across traditional search engines and AI–powered search and answer platforms.• Recommend strategic pivots based on performance data and digital marketing best practices.(2) All the questions must be submitted no later than August 3, 2026.