SEO-2389 - USA (California) - Creative Design and Digital Advertising Services - Deadline October 26,2026

(1) Vendor needs to provide creative design and digital advertising services. – Provide developing creative content, developing and implementing an advertising plan, securing advertising placements in various traditional and digital media formats.– Campaign shall include social media, programmatic display advertising, and digital audio advertising.– Social media shall include organic social media management and paid social media advertising on approved social media platforms. – Additional digital marketing channels and tactics, including, Search Engine Marketing (SEM), Connected TV (CTV), YouTube Video Advertising, and Search Engine Optimization (SEO).– Plan shall include details of prioritizing location–based targeted advertising for advertisements on digital media formats, and strategies to effectively target low–income households and underserved populations.– Develop and implement a media inclusion plan that outlines a clear strategy to identify, partner with, and allocate outreach efforts to diverse, ethnic and community media outlets.– Campaign shall prioritize advertising to eligible audiences.– Recommend and execute a strategic mix of digital marketing channels based on audience research, campaign objectives, budget, and performance data.– Monitor campaign performance and make data–informed recommendations for adjustments to targeting, placements, messaging, creative assets, and channel allocation throughout the campaign period.(2) All the questions must be submitted no later than October 15, 2026.