MRB-58534 - USA (Virginia) - Enrolment, Strategic Media Marketing and Communications Services - Deadline December 12,2026

(1) Vendor needs to provide enrolment, strategic media marketing and communications services.– Provide strategic marketing, enrolment communications, advertising, creative, media, research, data and related services on an as–needed basis.• Student search campaigns• Application–generation campaigns• Application–completion campaigns• Admitted–student and yield campaigns• Enrolment–focused media research, planning and audience targeting• Paid search, paid social, digital display, programmatic media, streaming audio/video and connected television• Coordination of paid media with student search, direct mail, email and texting campaigns• Media negotiation, purchasing, trafficking and verification• Integrate with Longwood’s CRM, student information system, analytics environment and other approved platforms.• Provide automated or scheduled data transfers through APIs, secure file transfers or agreed–upon file formats.• Digital advertising, social content and email creative• Video, photography, animation and motion graphics• Advancement and fundraising communications• Integrated marketing and communications planning• Website and landing–page strategy, planning, design and development• User research, user experience and information architecture• Web content strategy and optimization for visibility across traditional search engines, answer engines, generativeAI platforms and other emerging discovery tools, including SEO, AEO and GEO• Website analytics, testing and performance optimization• Paid search and search–engine marketing• Paid social, display, programmatic, streaming audio/video and connected television• Print, broadcast, out–of–home and other traditional placements(2) All the questions must be submitted no later than November 18, 2026.